First-Time Home Buyers in Dubai Could Win an AED 100,000 Home Makeover

Dubai residents planning to purchase their first property have an additional incentive this October, as the Dubai Home Festival 2026 offers eligible new participants in the First-Time Home Buyer Programme a chance to win a home makeover worth AED 100,000.

The promotion brings together Dubai’s homeownership initiative and the citywide home and interiors festival. In partnership with Chattels & More, the campaign aims to connect residents exploring property ownership with an opportunity to transform their living space. Eligible residents who register for the programme for the first time between 16 October and 1 November 2026 will automatically enter the prize draw, subject to the applicable terms and conditions. No purchase is required to enter through this registration-based promotion.

Dubai Home Festival 2026 Runs Until 1 November

Organised by the Dubai Festivals and Retail Establishment (DFRE), Dubai Home Festival has returned for its 2026 edition under the theme “Make Dubai Home.” Running from 16 October to 1 November, the festival features homeware promotions, interior design inspiration, retail experiences and rewards across participating outlets throughout Dubai.

The festival provides residents with opportunities to explore furniture, home accessories and interior design ideas while discovering offers from participating retailers. Its partnership with the First-Time Home Buyer Programme also extends the campaign beyond home shopping, highlighting the wider journey towards owning a property in Dubai.

According to the festival announcement, the AED 100,000 home makeover is being offered through Chattels & More as the prize partner for this particular promotion. Participation is subject to the campaign’s official conditions.

What Is Dubai’s First-Time Home Buyer Programme?

Launched on 2 July 2025 by the Dubai Land Department (DLD) in partnership with the Dubai Department of Economy and Tourism (DET), the First-Time Home Buyer Programme was established to make residential property ownership more accessible to UAE residents.

The initiative connects eligible buyers with participating real estate developers and financial institutions, offering benefits designed to help them explore available properties and suitable financing options.

According to the Dubai Land Department’s official programme information, the main eligibility requirements include being a UAE resident aged 18 or above, not currently owning a freehold residential property in Dubai, and seeking a property valued below AED 5 million.

Eligible participants may benefit from priority access to selected property launches, preferential prices on qualifying units, flexible payment arrangements for certain registration fees and mortgage offers from participating banks. Benefits vary by partner and remain subject to the programme’s eligibility requirements and individual terms.

The programme includes participating developers and financial institutions such as Emirates NBD, Emirates Islamic, Dubai Islamic Bank, Commercial Bank of Dubai and Mashreq Bank. Buyers should consult the official programme page for the latest partner list and the specific benefits available to them.

How to Enter the AED 100,000 Home Makeover Draw?

Residents interested in the promotion can begin by registering for the First-Time Home Buyer Programme through the Dubai Land Department website or the Dubai REST app.

Those registering for the first time during the Dubai Home Festival campaign period, from 16 October to 1 November 2026, will be automatically entered into the draw, provided they meet the applicable requirements. A property purchase is not required to enter through this promotion.

Before registering, prospective participants should review the programme’s eligibility criteria and confirm the promotion’s terms and conditions. Registration for the homeownership programme and entry into the prize draw do not guarantee that an applicant will win the makeover or qualify for every property-related benefit.

For registration and further details, visit the Dubai Land Department’s First-Time Home Buyer Programme page.

Dubai Continues to Support First-Time Property Buyers

Dubai’s First-Time Home Buyer Programme forms part of the emirate’s wider efforts to encourage homeownership and make the property market more accessible to residents. By bringing developers, banks and eligible buyers together, the initiative provides a structured way for prospective homeowners to explore property opportunities and financing solutions.

The programme also offers an opportunity for residents to investigate off-plan developments from participating developers, with qualifying benefits depending on the property, developer and applicable offer. Prospective buyers should assess the purchase price, payment schedule, developer credentials and contractual terms before making a commitment.

The Dubai Home Festival partnership adds a lifestyle element to this initiative by giving eligible first-time registrants an opportunity to win a home makeover while learning more about the available homeownership benefits.

With the festival continuing until 1 November 2026, interested residents should check the official festival and Dubai Land Department websites for current campaign details, eligibility requirements and registration information.

Explore Your First Property in Dubai

For residents considering their first home in Dubai, understanding the available programmes, payment plans and off-plan opportunities can help make the buying process more informed. While the AED 100,000 home makeover draw offers an additional incentive, the most important step is to identify a property that suits your budget, preferred location and long-term goals.

Explore off-plan property opportunities in Dubai, compare available payment plans and review the details carefully before making your next move towards homeownership.

Source and attribution: This article is an original rewrite based on reporting by Arabian Business and publicly available information from the Dubai Land Department, Dubai Department of Economy and Tourism, and Dubai’s official festival channels. The AED 100,000 prize draw and its participation conditions should be verified against the official campaign terms before publication.